Misunderstanding baby’s behavior causes mothers to add formula, begin solids prematurely or abandon breastfeeding altogether.
HUG Your Baby helps WIC professionals give evidence-based information about normal child development (birth to one year) in order to: promote breastfeeding duration, boosts parent confidence and enhance parent-child interaction.
Clinical Lactation (2018). 9(3), 108-116 article
138 WIC Peer counselors completed HUG Your Baby’s Roadmap to Breastfeeding Success two-hour online course. Study participants demonstrated an:
- 57%-90% increase from pre- to post-test scores on knowledge of baby’s behavior
- 58%-100% increase from before- to after-course intention to teach mothers about child development
- 80-100% increase from before- to after-course confidence to teach parents
Resources for WIC Professionals:
- Understanding and Caring for Your Newborn HUG Your Baby video for parents, Roadmap to Breastfeeding Success handout and poster
- Roadmap to Breastfeeding Success online course.
Evidence-based research informed development of HUG Your Baby
•Poor breastfeeding outcomes negatively impact health of baby and mother. (CDC.  Breastfeeding.)
•Lack of education about newborn behavior leads to decreased maternal confidence and ineffective responsiveness to infant cues. (Congden, K.  Jo Perinatal Ed, 25)
•Parents report needs for better early parenting education and support. (Henshaw, E. et al.  Maternal and Child Health Journal, 22.)
•“Responsive Parenting” lowers BMI in children at one and three years old. (Paul, M. et al.  JAMA, 320.)
•Data supports need to increase breastfeeding duration: 83% initiate breastfeeding; 54% some breast milk through 6 months; 24% exclusively breastfeeding at 6 months (CDC.  Breastfeeding Report Card.)
•A combination of antenatal and postnatal education interventions likely to increase breastfeeding at 6 months. Meedya, A. et al.  JBI Database of Systematic Reviews, 15)
•Educational videos may be useful as one component of program to promote breastfeeding. (Kellams, A. et al.  Breastfeeding Medicine, Oct.)
Contact Jan Tedder for fees for your WIC staff training and resources.