WIC & HUG Your Baby

Misunderstanding baby’s behavior causes mothers to add formula, begin solids prematurely or abandon breastfeeding altogether.

HUG Your Baby helps WIC professionals give evidence-based information about normal child development (birth to one year) in order to: promote breastfeeding duration, boosts parent confidence and enhance parent-child interaction.

 Clinical Lactation (2018). 9(3), 108-116 article

138 WIC Peer counselors completed HUG Your Baby’s Roadmap to Breastfeeding Success two-hour online course. Study participants demonstrated an:

  • 57%-90% increase from pre- to post-test scores on knowledge of baby’s behavior
  • 58%-100% increase from before- to after-course intention to teach mothers about child development
  • 80-100% increase from before- to after-course confidence to teach parents

Resources for WIC Professionals:

Evidence-based research informed development of HUG Your Baby

•Poor breastfeeding outcomes negatively impact health of baby and  mother. (CDC. [2018] Breastfeeding.)

•Lack of education about newborn behavior leads to decreased maternal confidence and ineffective responsiveness to infant cues. (Congden, K. [2016] Jo Perinatal Ed, 25[2])

•Parents report needs for better early parenting education and support. (Henshaw, E. et al. [2018] Maternal and Child Health Journal, 22.)

•“Responsive Parenting” lowers BMI in children at one and three years old. (Paul, M. et al. [2018] JAMA, 320[5].)

•Data supports need to increase breastfeeding duration: 83% initiate breastfeeding; 54% some breast milk through 6 months; 24% exclusively breastfeeding at 6 months  (CDC. [2018] Breastfeeding Report Card.)

•A combination of antenatal and postnatal education interventions likely to increase breastfeeding at 6 months. Meedya, A. et al. [2017] JBI Database of Systematic Reviews, 15[9])

•Educational videos may be useful as one component of program to  promote breastfeeding. (Kellams, A. et al. [2018] Breastfeeding Medicine, Oct.)


Contact Jan Tedder for fees for your WIC staff training and resources.