WIC & HUG Your Baby

Misunderstanding baby’s behavior causes mothers to add formula, begin solids prematurely or abandon breastfeeding altogether.

HUG Your Baby helps WIC professionals give evidence-based information about normal child development (birth to one year) in order to:

  • promote breastfeeding duration

  • boosts parent confidence

  • and enhance parent-child interaction

 Clinical Lactation (2018). 9(3), 108-116 article

140 WIC Peer counselors completed HUG Your Baby’s Roadmap to Breastfeeding Success two-hour online course. Study participants demonstrated an:

  • 57%-90% increase from pre- to post-test scores on knowledge of baby’s behavior
  • 58%-100% increase from before- to after-course intention to teach mothers about child development
  • 80-100% increase from before- to after-course confidence to teach parents


Educational Resources (in English and Spanish) for WIC Professional:

Roadmap to Breastfeeding Success online course


Resources for the Parents you serve:


Roadmap to Breastfeeding Success online course:
$35 each. Group discount available.

Streaming of HUG English and Spanish video on your website:
$1,200 a year. Video in any format can be purchased for individual professionals or clinics to use.

Roadmap to Breastfeeding Success Handout:
$40 for pack of fifty. Discount for multiple orders.

Roadmap to Breastfeeding Success E-Newsletter Series:
Price (ranges from $125- 350 per month) depends on the number of patient to be registered each month.